Personified Brand Avatars – The 3D Virtual Fashion Avatar 'Daisy' Helps Consumers Connect with YOOX (TrendHunter.com)
The 3D Virtual Fashion Avatar ‘Daisy’ Helps Consumers Connect with YOOX YOOX, a luxury e-commerce platform, introduced YOOXMIRROR as an all-new AI-enabled digital styling feature within its app that virtually transforms shoppers into 3D fashion avatars for try-on experiences. Within the app, fashion stories are shared based on themes like ‘Join the Party’ and ‘Check Mate,’ which can be customized with the apparel and accessories of one’s choosing.
To introduce the new experience to consumers, YOOZ introduced a virtual avatar called Daisy, who appears on the YOOX Instagram account—and is virtually indistinguishable from some the real people pictured in other photos. Paolo Mascio, president of YOOX, describes this new character as “the personification of YOOX,” and Daisy will help to directly connect with fans and customers.