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Personalized Jewelry Gift Guides – Alex and Ani is Sharing Gift-Giving Advice from Real People (

Alex and Ani is Sharing Gift-Giving Advice from Real People With the rise of wishlist apps, artificial intelligence, conversational chatbots and voice-activated assistants, it is easier than ever to get sound gift-giving advice by interacting with technology alone. But this year, jewelry brand Alex and Ani is setting itself apart on social media with an account dedicated to connecting people with great holiday present ideas from real human beings.

On the @BeABetterGifter Twitter account, Twitter users have the opportunity to connect with Alex and Ani’s ‘Meaningful Gift Experts,’ who are equipped to help take the stress out of holiday shopping by offering personalized gift-giving suggestions.

Some of the most popular recommendations from the Meaningful Gift Experts include stylish pieces from Alex and Ani’s Men’s Collection, as well as charms, bangles and other empowering, eco-conscious jewelry pieces.

Mistaken Identity Christmas Campaigns – Twitter UK's Holiday Film Acknowledges “the Real” John Lewis (

Twitter UK’s Holiday Film Acknowledges “the Real” John Lewis With every holiday season comes a new Christmas advert from UK retailer John Lewis, as well as thousands of messages on Twitter that are directed at @JohnLewis, as this holiday film from Twitter UK details. By interacting with this Twitter handle, many well-intentioned people are mistakenly tweeting John Lewis, the United States-based lecturer at Virginia Tech University, who got his Twitter handle in 2007.

Each season, especially around the time when retailer John Lewis launches its annual Christmas advertisement, John Lewis receives many messages and thousands of followers. Last year alone, John Lewis got 50,000 tweets that were intended for the retailer. Twitter UK’s holiday film shares this story, along with the #NotARetailStore hashtag.

John Lewis, the retailer, recently rebranded and now goes by John Lewis & Partners and @jlandpartners on Twitter.

Female-Focused Professional Platforms – 'Girlboss community' is a Networking Site for Women (

‘Girlboss community’ is a Networking Site for Women Girlboss recently announced the launch of ‘Girlboss community,’ a private networking platform where women can connect with one another, and share expertise on a variety of topics.

Sophia Amoruso, who started the women’s fashion brand Nasty Gal, authored #Girlboss and noticed that while women were waiting to get their books signed, they would connect with one another and exchange business cards. In the same way that these women were able to connect face-to-face, Girlboss community will be a place for crowdsourcing work opportunities, tips on salary negotiations and more.

Some of the founding members of Girlboss community are founders, CEOs and authors of well-known brands like Bumble, Away and Glossier. Currently, there are more than 25,000 influential women who are on the waitlist for Girlboss community, which is set to launch in 2019 as a members-only platform that’s accessible for a monthly fee.

Intentionally Limited Social Apps – 'Fampack' Lets You Interact with Those You Cherish Most (

‘Fampack’ Lets You Interact with Those You Cherish Most Social networks allow consumers to keep up with what virtually everyone they’ve ever met are up to but can sometimes have an overwhelming amount of info, so the ‘Fampack’ app is positioned as a scaled-down alternative.

The app works by allowing users to add up to 20 friends and family members to their network rather than sifting through potentially hundreds of acquaintances on traditional networks. Posts that users upload don’t have a like button, but instead have a link that opens up a chat to let the two parties talk with one another to strengthen their relationship in an organic manner.

The ‘Fampack’ app acts as a way to make the existing relationships you have with those closest to you stronger to stop putting out energy in the wrong directions.